The Heroic Imagination Project

Teaching people how to be Everyday Heroes!

Our Story


Headquartered in San Francisco, California, the Heroic Imagination Project was founded by Dr. Philip Zimbardo, Professor Emeritus of Psychology at Stanford University. At HIP, we translate the extensive research findings of social psychology and related fields into meaningful insights and tools that individuals can use in their everyday lives to transform negative situations and create positive change.

HIP is a research-based 501(c)3 nonprofit organization, which provides knowledge, tools, strategies, and exercises to individuals and groups to help them to overcome the social and psychological forces that can keep people from taking effective action at crucial moments in their lives.

To teach individuals the skills and awareness needed to make effective decisions in challenging situations.

Get Involved


You can impact several lives by joining our Footprints journey and by becoming a fundraiser. Join a campaign and download the Charity Footprints' free mobile fitness application and #GetFitGiveBack.

Contact Information


The Heroic Imagination Project
The Heroic Imagination Project
25 Montclair Terrace San Francisco, CA 94103