Headquartered in San Francisco, California, the Heroic Imagination Project was founded by Dr. Philip Zimbardo, Professor Emeritus of Psychology at Stanford University. At HIP, we translate the extensive research findings of social psychology and related fields into meaningful insights and tools that individuals can use in their everyday lives to transform negative situations and create positive change.
HIP is a research-based 501(c)3 nonprofit organization, which provides knowledge, tools, strategies, and exercises to individuals and groups to help them to overcome the social and psychological forces that can keep people from taking effective action at crucial moments in their lives.
To teach individuals the skills and awareness needed to make effective decisions in challenging situations.
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The Heroic Imagination Project
25 Montclair Terrace
San Francisco, CA
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