BRINGING THE GLOBAL DIASPORA TOGETHER
With Olami's target audience (donors, volunteers and other patrons) spread around the globe, it was important for us to run a campaign that brings everyone together and gives all participants a sense of belonging. Charity Footprints' custom virtual maps did exactly that and encouraged participants to walk to Israel from where ever they were in the world. Whether you were in New York, London, Paris or Sydney ... the goal was the same - Walk To Israel.
Participants logged their walks using various fitness tracking mechanisms (mobile apps, wearable trackers, manually submitting miles etc.) and collectively walked 113,000 miles.